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FENOMENA was established in 2012 by its visionary designer and CEO, Alejandra Llano. Today, Alejandra characterizes Fenomena's jewelry as an exquisite amalgamation of modernity and classicism, aspiring to create timeless pieces where the emerald occupies a place of prominence in the design.

The emerald, a gemstone of profound cultural significance in Alejandra's homeland of Colombia, has played a pivotal role in shaping the brand's identity. Recognizing its heritage, Alejandra embarked on a journey in 2015 to incorporate the stone into her creations, particularly in its raw form, known as Morralla. Since then, the emerald has become an indispensable component of Fenomena's essence.

"We incorporate the emerald into all our collections, employing various techniques. It is always a challenge, given the inherent properties of this precious stone. Our objective is to unveil an authentic, contemporary jewel that accentuates the stone's innate beauty," Alejandra articulates.

Every piece of Fenomena jewelry is meticulously handcrafted in Colombia by skilled local artisans, ensuring each creation reflects the brand's dedication to quality and artistry.


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